U.S. Smokeless Tobacco Company is part of the "We Card" Coalition, helping retailers enforce minimum age laws for the purchase of tobacco products. The Coalition encourages retailers to train sales clerks to abide by their state's minimum age laws and to display "We Card" signage on doors, windows, and at sales counters. In the 12 years since the coalition was founded in 1995, more than one million "We Card" kits have been distributed to retailers nationwide. Over the same time, nearly 100,000 retail employees have undergone classroom and online training to learn responsible retailing practices.
The Coalition encourages retailers to require that customers under age 27 provide a photo ID for tobacco purchases.
For more information about the "We Card" Coalition, visit the organization's website by clicking on its logo to the left.