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U.S. Smokeless Tobacco Company has actively supported the passage and enforcement of laws prohibiting the sale of smokeless tobacco products to minors.

U.S. Smokeless Tobacco Company created the Age of Purchase icon proclaiming our long-standing policy -- NOT FOR SALE TO MINORS. The company voluntarily places this icon on print and point-of-sale advertisements for its smokeless tobacco products, as well as on millions of pieces of direct mail to adult consumers.

U.S. Smokeless Tobacco Company sales representatives are required to wear a lapel pin embossed with the icon while working at retail. U.S. Smokeless Tobacco Company marketing promotions personnel also wear the icon on their lapel when working at events and in adult-only sampling facilities.